IF YOU COULD WHISPER IN THE EARS OF YOUR CUSTOMERS IN A SUPERMARKET, WHAT WILL YOU SAY?
Imagine that perfect persona you built in your marketing plan, walking up and down the aisles of a popular supermarket where your products are stocked. He/she is standing right in front of your stockpile browsing but your perfectly packaged and reasonably priced product is also surrounded by competing products. All the research, marketing, branding, and hard work all boils down to that touch point where the shopper makes a decision on what products make it into their shopping cart.
With a unique platform called “Inside Radio” brands can literally whisper that decisive final pitch to approximately 400,000 walk-in shoppers in over 30 supermarkets daily, reminding them about your products while they’re in close proximity. The Inside Radio platform already runs in some of the busiest supermarkets in Lagos, Abuja, Portharcourt, Ibadan, and Ota. The stores include SPAR, Prince Ebeano, Justrite, Super Saver and many more.
Inside Radio improves the ambience in the stores with music and at 10, 15 or 25-minute intervals throughout the day you get a chance to whisper to the ears of thousands of shoppers reminding them to add your products to their shopping cart using 45-second hypes or jingles promoting your awesome products.
If you’re interested in learning more about the Inside Radio platform, all the stores we are currently located, some of the big brands we’ve worked with, and our rates, download the brochure below;