Search Engine Optimisation is an online marketing strategy that focuses on growing visibility in non-paid (organic) search engine results. SEO is simply a matter of optimising a website to make sure it is presented in a manner that search engines recognise.
SEO is essential for allowing your target audience find your website. In conjunction with additional internet marketing strategies and tools such as blogging and social media, it is quite powerful for the improvement of your search engine rankings, brand awareness, and future success of your business.
Here are 5 reasons why you’ll be doing your business a great service by investing in proper SEO.
Everyone Looks for Businesses Using Search Engines
Approximately 80% of consumers look for services and products online with the aid of search engines. Although social media, paid ads and other traffic sources can generate visits to your website, most internet users use search engines as their primary method of navigation. This rings true whether your website provides services, products, content, information, or just about anything else.
If a potential customer is using a search engine to find what they need online, SEO makes it more likely for you appear in their search results. Having a website is no longer enough, your target audience may not be able to find your business if it is not ranking for relevant keywords.
SEO Delivers High ROI
SEO is an excellent return on your investment. There is no other form of online marketing that can deliver a return quite like SEO. It is one of the most cost effective and affordable tools that a small business can incorporate for their online marketing presence.
SEO is more than simply affordable; it is customizable for the respective budget and needs of your small business.
When done correctly SEO can deliver nonstop organic traffic that would cost a tremendous amount of money if it was being paid for through a paid search campaign.
SEO Generates Quality Traffic With A High Rate Of Conversion
SEO is a highly targeted process, all the way down to the final detail.
Someone searching for “spas in Lagos” knows exactly what they want and are more likely to convert. Ranking for keywords/terms that are relevant to your business puts you in a robust position to convert visitors into consumers.
SEO usually starts by conducting comprehensive keyword research to identify keywords that your target audience is searching for. This translates to a higher rate of visitor-to-sales conversion for your website.
Better Rankings Help Build Brand Awareness
Brand awareness yet another perk that is associated with your rankings in the search engines.
This is advantageous because consumers are more likely to trust a brand that appears in the top positions as opposed to those towards the bottom of the results list. By successfully identifying intent, addressing the needs, concerns and issues preoccupying your target audience you will be able to build trust and establish a reputable profile that your business is the most qualified.
Consumers are using Smartphones More than Desktops
Mobile traffic continues to outpace traffic from desktop computers. SEO allows your business to be found by consumers that are actively searching for services and products your business provides. Search engine optimisation helps your business be found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is the future, so you need to make sure your business is ready for it.
Stop denying yourself the opportunity of being found by billions of users each day. Start using SEO to attract potential customers to your website today. Looking for a reputable SEO company to help with your SEO needs? Contact us.