In this digital age, having a website is great but simply not enough. Your online presence needs to extend to social media marketing sites like Facebook, Twitter, Instagram, Snapchat, Tumblr, LinkedIn and others. You’re right, it’s an exhaustive list, but trying each one out and sticking with the ones that work for your business will have a great impact on your business success.
Here are four legitimate reasons why you need to start capitalizing on social media marketing or risk falling behind your competition.
1. Increase brand awareness
Social media is a great way to introduce people to your brand. If people are not aware of your business or website’s existence, they cannot patronize you. Given the popularity and viral nature of social media, being active on social media gives you the opportunity to get your business in front of a LOT of potential customers.
Globally, there are over 1.5 billion social media users — Forbes
It is important to note that social media marketing is however not a popularity contest to see who can gain the most fans, followers, likes or retweets. While gaining a ton of followers and fans is a good thing, that in itself is not enough.
Fans, followers, likes e.t.c are only but a means to an end. To get the most out of social media marketing, a strategic approach is required.
Interacting and engaging with potential customers is really valuable, because the next time they need a product or service you offer, they will most likely remember you.
2. Legitimize your brand
When people discover a new business they know little about, their next impulse might be to check social media to learn more about it and see what other people are saying about the business. Other times, they try to find you on social media just to see if you’re active. This is because they expect you to have Facebook and Twitter accounts (at least). If you don’t, you look less legitimate.
Being active on social media will not only help people find you but also make them more likely to trust and patronize you.
3. Increase sales
Social media marketing is highly effective for generating sales. Staying in front of your customer base will make them more likely to buy from you when they need the goods/services you sell. Updating your social media pages with posts that link to products/sales is a great way to directly steer customers toward the sales funnel.
78% of salespeople using social media perform better than their peers — Forbes
- Increase customer service
Customers want to be able to reach you if they have problems with your product or service. Social media gives you the opportunity to respond to these problems promptly.
By being receptive and responsive to customer needs, business owners can increase customer loyalty. At the end of the day, what you really want is loyal customers.
The probability of making a repeat customer buy a product are between 60–70 percent, whereas the chances a new customer will buy your product range between 5–20 percent — Marketing Metrics
If your business isn’t already active on social networking sites, now is the best time to start. It’s inexpensive so you don’t really need a huge budget for it to have a huge impact on your business success. It’s also really fun and exciting once you get the hang of it.