1. Messaging Apps are now over 20% bigger than social networks.
I bet you didn’t know that messaging apps have 20% more monthly active users than traditional social networks. Messaging apps have evolved from just being a chatting tool between friends and family to also becoming an effective customer engagement platform for forward-thinking marketers and businesses. Talk to experts like us(Techinnover) to discover the most effective strategies and tech to engage your target audience via these high-traffic channels.
2. 74% of Messaging app users have completed a purchase via a Messaging app
Have you ever negotiated and completed a transaction via a messaging app like Whatsapp? The answer to that question is most likely a resounding YES! The usage of messaging apps to purchase goods and services is growing but has not peaked yet. With the growing adoption of chatbots to monetize the attention of users, more businesses will convert consumers via messaging channels. Your competitor is probably working with us to figure this out already so wake up and smell the leads.
3. Chatbots can answer 80% of standard customer queries.
Majority of the questions customers ask are basic and easy to resolve. It is still important to have trained customer support to handle more complex queries but for everyday issues, a chatbot reduces operational costs and speeds up response time. A great example is how we manage queries on our COVID-19 Watch Bot which has received 11,000+ at the time of publishing this article. Most of the common queries like “how many confirmed cases”, “COVID-19 symptoms”, “self-assessment testing”, “has a cure been discovered”, can be handled by the bot but every now and then we get queries like “when will I get Government palliative” which we try to address manually to best of our ability.
4. 64% of internet users say 24hrs service is the best feature of chatbots
Consumers want answers at any time of the day and we all enjoy that level of accessibility from the businesses we patronize. Apparently, this is why chatbots are getting increasingly popular.
Your next actionable step is to seek professional consultation on how your business and industry can creatively leverage messaging apps for your communication and marketing strategies. Luckily, Techinnover offers a free consultation call to guide you towards a deeper level of consumer engagement and satisfaction.
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